In a recent deal this year in 2015, Howard Stern has decided that he wants to renew a deal with Sirius XM for five additional years to host his radio talk show. He just recently signed the new contract. This ended a lot of speculation from people who thought that he would be leaving the satellite radio medium all together as he once did a long time ago, and possibly going into Internet radio.
The new agreement will allow Stern to host “The Howard Stern Show” on the Sirius XM radio format for an additional five years. There’s also an added twelve year deal which develops a video-streaming service which has all of his past audio and video streams saved for further enjoyment and listening.
Howard Stern is 62 years old and still remains a major force in the broadcast industry. He is a household name and is reach is far and wide.
Stern’s previous five-year deal was expiring. There was no indication behind the actual numbers of the deal but some estimates by analysts put the figure at somewhere around $90 million a year up $10 million from his current contract.
In a statement Stern said, “I happen to think that its best days are ahead,” he then followed that in traditional stern style by saying “So, if you are not listening to SiriusXM and The Howard Stern Show, then you are really more like a zombie, a rotting corpse monster, living half a life, deadened and blackened inside. It’s as if you were still watching black and white television while shopping in actual stores on your way to the post office to fax a memo.”
Details of the Deal
Another aspect of the deal as touched upon earlier is the right to his archive of audio and video performances. These performances span his long career of three decades in the broadcasting industry. Chief Executive Officer James Meyer has said that they will leave everything up to Howard as usual, in what he called the “creative experience will be controlled by Howard.”
In his old contract Stern was doing three live shows each individual week. Liberty Media and John Malone, a fixture in the cable industry, control Sirius XM radio. They have a large following of people who use their service in their cars that is usually resigned to high-end vehicles. A lot of cars come equipped with this package. In 2006 satellite radio combined with XM and now have a good amount of subscribers, a number of 29 million of them to be exact. Meyer also said” I’d like to see Howard do his radio show 12 years from now.”
There will most likely be a future for radio here with Howard Stern because he is getting a lot of money in this contract and also the creative freedom to do what he wants and has always done. Not to mention through the medium he has a lot of people who not only can, but also want to listen to what he has to say over the radio.